Intranet Optimization

Tom is not involved in the technical aspects of building (coding) internal Web sites and intranets. However, he has considerable experience with these electronic communication channels and has developed intranet strategy and content for several companies. He can help you optimize the use of your company’s intranet. Higher usability means increased productivity, and this equates to bottom-line benefits for the enterprise.

A recent Intranet & Portal Strategies Survey of 178 organizations around the world revealed the following salient points:

For more than half the organizations surveyed, the intranet is “the way of working” or will be in 1 or 2 years
More than half of the employees at organizations surveyed would be disturbed in their work if the intranet “went down” for 1 to 2 hours
Only one out of five organizations say their senior management considers the intranet to be business critical

There are many reasons why executives do not view the intranet as a priority. Although the most likely reasons are a lack of awareness of the intranet’s potential as a productivity tool for employees, and a lack of ownership at the senior organizational level. This can be remedied.

There are additional reasons why your intranet is not regarded as a “go to” resource for all employees. Many intranets suffer from obsolete content and pages that languish for months between updates. Some sites overwhelm users with countless pages, when all they want is a simple answer to a question. And there are the intranets with confusing navigation, useless search features, and chaotic designs that change with every click. This too can be remedied.

Call on Tom to help you optimize your intranet through:

strategies to increase traffic
conducting usability reviews
user friendly design and navigation
recommendations for enhanced search functionality
redesigning for ease of information access
coordinating internal marketing campaigns
an effective governance model